About the role

The Digital Marketing Coordinator develops and maintains digital media for all Central TV & Internet brands and leads an integrated digital marketing effort within the Marketing Department.

Responsibilities

Manage the company's Facebook, Instagram, TikTok and YouTube accounts: create, curate and schedule content, analyze performance metrics, and plan and run multi-channel campaigns aligned with business objectives
Align campaigns with sales initiatives and promotional events, help plan digital content, give the sales team content and social updates, and gather sales feedback on customer interactions
Develop and coordinate branding initiatives across branches and departments, keep materials on-brand, run brand-awareness campaigns and audit the brand's online presence
Develop and implement a content strategy, working with designers and other creatives
Use analytics tools to track campaign, social media and website performance, and identify trends to improve future efforts
Research industry trends, competitors and customer preferences
Promote company events digitally and coordinate with event planners

Requirements

Bachelor's degree in Marketing, Communications or Business Administration
Minimum of 3 years' experience in digital marketing and/or marketing
Valid social security card
Clean police record

Preferred qualifications

Video and photo production experience for marketing content creation